FRESH NEW LOOK
SAME GREAT TASTE
One of the things we value most is empowerment. We believe everyone should feel comfortable in their skin. Comfortable in their clothes. And comfortable on the planet. After all, it’s a colorful world out there — we want colorful people to enjoy it.
And of course, we also believe in adventure for all. From cliff to couch, and everywhere in between. However you define it, we’ve got your back.
As we look to the future, our brand should represent everything we believe in.
So we changed our name.
It’s easy, straightforward, accessible, and just feels right — just like our products.
The choices we make today shouldn’t hurt the generations of tomorrow. That’s why we are forever committed to sustainability and inclusion. And now, our new name embodies everything we love, and everything we want to offer for generations to come.